Merie
Honter Studio partnered with Merie, a modern wellnesswear brand, to build their identity from the ground up. Our work spanned the entire journey. From brand discovery and strategy to full visual branding, website design and development, and marketing materials. The result was a cohesive, premium brand presence that reflects Merie’s vision of versatile, elegant activewear and positions them as a distinctive player in the wellness and fashion space.
The Challenge
Merie set out to enter the competitive activewear and wellness market with a clear point of difference: creating versatile pieces that transition seamlessly from studio to everyday life. The challenge was to build a brand identity and digital presence that felt premium yet approachable, balancing fashion-forward elegance with everyday functionality. Merie needed a brand that could resonate emotionally with its audience while standing out in a crowded landscape.
Identity Refresh
Our team partnered with Merie from the ground up, leading brand discovery and strategy to define their positioning and voice. We crafted a cohesive visual identity system that reflected their philosophy of intentional living and effortless style, spanning logo design, color palette, typography, and photography direction. From there, we designed and developed their website, along with marketing collateral and campaign materials, ensuring every touchpoint communicated Merie’s distinct blend of wellness, fashion, and sophistication.
Outcome
The result was a unified brand experience that positioned Merie as a new voice in the wellnesswear space. The branding and website not only elevated their market presence but also provided a strong foundation for future growth, campaigns, and retail opportunities. By handling every aspect, from discovery to launch, Honter Studio delivered a complete, premium brand ecosystem that resonates with Merie’s audience and supports their long-term vision.
